Research

My research focuses in two areas included in the National Research Agenda: American Association for Agricultural Education’s Research Priority Areas for 2011-2015. My primary research focuses on Research Priority Area 2: New Technologies, Practices and Products Adoption Decisions. The key outcome for this research priority is for agriculturalists, rural landowners, homeowners, and consumers to embrace new technologies, practices, and products derived through agricultural and natural resources research. Within this priority area, my research projects relate to determining the knowledge, skills, attitudes, and factors that facilitate ways for farmers and consumers to participate in the local food movement (farmers markets, community supported agriculture, farm to school programming and direct-to-retail through restaurants). I explore knowledge, demographics, psychographic characteristics, barriers, benefits, eating habits and communication channels that influence consumers to purchase locally grown produce. My research also discovers the benefits, barriers, knowledge, socioeconomic, economic, business strategies and marketing strategies that would influence farmers to expand local food systems in their communities, which can increase employment and income in that community. I have used my research results about farmers’ knowledge of marketing strategies for their direct-to-consumer businesses to deliver six presentations to Utah farmers on how to market their products online and through social media.

My second research focus deals with Research Priority Area 4: Meaningful, Engaged Learning in All Environments (Doerfert, 2011). The research agenda has identified a key outcome for this research priority area, stating that learners in all agricultural education learning environments will be actively and emotionally engaged in learning, leading to high levels of achievement, life and career readiness, and professional success. My investigation within this priority area is to develop and assess various learning interventions and delivery technologies that increase problem solving, transfer of learning, and higher order thinking through student writing, graphic design, oral communication, and agribusiness marketing and sales. I also deepen instructors' understanding of effective teaching and learning processes.

Hall, K., Meyers, C., Doerfert, D., Akers, C., & Johnson, P. (in progress). Developing a community-based social marketing plan using factors influencing membership in community supported agriculture in Texas. Journal of Agriculture, Food Systems, and Community Development.

Hall, K. L., Lawver, R. G., Hawley, J. L.**, McMurray, K.* (in review) Students' perceptions of using a course management system to supplement traditional advising. NACTA Journal.

Savoie, M., Hall, K., Lambright, T.*, Preedy, C.*, & LeBlanc, H. (2015). Evaluating the impact of SNAP-Ed educational materials at farmers’ markets. Journal of the National Extension Association of Family & Consumer Sciences.

Saravanan, R., Suchiradipta, B., Chowdhury, A., Hall, K., and Hambly Odame, H. (2015). Social media for rural advisory services. Global Good Practices Note for Extension and Advisory Services, Note 15. Retrieved from http://www.g-fras.org/en/download.html

Brain, R., Curtis, K., & Hall, K. (2015). Utah Farm-Chef-Fork: Building Sustainable Local Food Connections. Journal of Food Distribution Research, 46(1), 1-10. Retrieved from http://www.fdrsinc.org/wp-­‐content/uploads/2015/03/JFDR-­‐461-­‐Complete.pdf

Reeve, J., Hall, K., & Kalkman, C.* (2014). Student outcomes from experiential learning at a student run certified organic farm. Natural Sciences Education, 43(1), 16-24. doi: 10.4195/nse2013.08.0025

Hall, K., Meyers, C., Doerfert, D., Akers, C., & Johnson, P. (2013). Recruiting and retaining shareholders for community supported agriculture in Texas. Journal of Applied Communications, 97(4), 33-46. Retrieved from http://www.journalofappliedcommunications.org/images/stories/issues/2013/jac_v97_n4_article3.pdf

Hall, K. (2012). The new community of rules: Marketing on the social web. [Review of the book The new community of rules: Marketing on the social web]. Journal of Applied Communications, 96(2), 11-13. Retrieved from http://www.journalofappliedcommunications.org/images/stories/issues/2012/jac_v96_n2_article2.pdf

Hall, K., & Rhoades, E. (2010). Influence of subjective norms and communication preferences on grain farmers’ attitudes toward organic and non-organic farming. Journal of Applied Communications, 94(3-4), 51-64. Retrieved from http://www.journalofappliedcommunications.org/images/stories/issues/2010/JAC_v94_n3_n4_article4.pdf

Hall, K., & Rhoades, E., & Agunga, R. (2009). Student publications’ place in agricultural communication curriculum. Journal of Applied Communications, 93(1-2), 35-44. Retrieved from http://www.journalofappliedcommunications.org/images/ stories/issues/2009/JAC_v93_n1_n2_Article3.pdf

Rhoades, E., & Hall, K. (2008). The agricultural blogosphere: A snapshot of new agricultural communicators online. Journal of Applied Communications, 91(3&4), 37-55.

* Undergraduate Student

** Graduate Student

Hawley, J.** K., Hall, K., & Pate, M. (Accepted). incorporating Problem-Based Learning to Develop Employability Skills in Agriculture Undergraduates. Poster will be presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Memphis, TN.

Hall, K. (2016, February). Using Pinterest as a Pedagogical Tool. Innovative Teaching Poster presented at Southern Association of Agricultural Scientists Agricultural Communications Section, San Antonio TX.

Hall, K., & McMurray, K.* (2015, June). Discovering barriers & benefits of accepting SNAP benefits at Utah farmers’ markets. Poster presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Charleston, SC.

Hall, K., & McMurray, K.* (2015, June). Discovering communication channels used to advertise SNAP benefits at Utah farmers’ markets. Poster presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Charleston, SC.

Pate, M., Beard, R., Miller, B., Miller, R., Hatch, R., & Hall, K. (2015, June). Project based learning: Integration across agricultural systems technology courses. American Society of Agricultural and Biological Engineers, St. Joseph, MI.

Beard, F. R., Pate, M. L., & Hall, K. (2014). Appropriate personal protective equipment: Pesticide label requirements or safety data sheet requirements. Paper# 141901542. ASABE Annual International Meeting. Montreal, Quebec, Canada, July 13 – July 16.

Pate, M. L., Beard, F. R., & Hall, K. (2014). Pesticide label versus safety data sheet: Selection and fitting the right respirator. Proceedings of the ISASH Annual Meeting. Omaha, NE.

Hall, K. & Lawver, B. G. (2013, June). Developing a new college name through faculty and stakeholder input. Poster presented at the North American Colleges and Teachers of Agriculture Conference, Blacksburg, VA.

Hall, K., Lawver, B. G., & Kalkman, C.* (2013, June). Seeking out perceptions of college stakeholders to help write a mission statement. Poster presented at the North American Colleges and Teachers of Agriculture Conference, Blacksburg, VA. June 25, 2013 - June 29, 2013.

Hall, K., Meyers, C., Doerfert, D., Akers, C., & Johnson, P. (2013, June). Recruiting and retaining shareholders for community supported agriculture in Texas. Paper presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Indianapolis, IN.

Hall, K., Meyers, C., Doerfert, D., Akers, C., & Johnson, P. (2013, May). Recruiting shareholders for community supported agriculture enterprises in Texas. Poster presented at the American Association for Agricultural Education Annual Research Conference, American Association for Agricultural Education, Columbus, OH.

Hall, K., Maher, C.**, Bigelow, K.*, Lambright, T.*, LeBlanc, H., & Christofferson, D. (2013, March). Measuring the impact of food sampling at the Cache Valley Gardeners' Market. Poster presented at the Utah State University Extension Annual Conference, Utah State University Extension, Logan, Utah.

Hall, K., Meyers, C., Doerfert, D., Akers, C., & Johnson, P. (2012, April). Factors influencing membership in community supported agriculture in Texas. Proceedings of the Western Region American Association for Agricultural Education Conference, Bellingham, WA.

Meyers, C. A., Hall, K., & Allen, K. (2011, June). Identified issues: Helping the world feed itself, ethanol, animal welfare. Paper presented at the Issues Management Building Capacity in the Land-Grant System National Symposium, Denver, CO.

Hall, K., Meyers, C., & Vaught, L. (2011, February). Evaluating the usability of the Texas Agricultural Research Database website. Paper presented at the Southern Association of Agricultural Scientists Agricultural Communication Session, Corpus Christi, TX.

Hall, K., Doerfert, D., Meyers, C., Ulmer, J., & Wilkinson, J. (2011, February). An examination of trust-related behaviors important to agricultural stakeholders. Proceedings of the Southern Region Conference of the American Association for Agricultural Education, Corpus Christi, TX.

Street, C., Akers, C., Fraze, S., Dudley, L., Bobbitt, R., & Hall, K. (2010, June). A description of factors effecting student retention within a college of agricultural sciences and natural resources. Poster presented at the North American Colleges and Teachers of Agriculture Conference, State College, PA.

Hall, K., Bonner, S., Dudley, L., & Mitchell, M. (2009, June). Developing recruitment strategies: Student evaluations of integrated marketing communications materials. Paper presented at the North American Colleges and Teachers of Agriculture Conference, Stillwater, OK.

Hall, K., & Rhoades, E. (2009, June). Influence of subjective norms and communication preferences on grain farmers’ attitudes toward organic and non-organic farming. Paper presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Des Moines, IA.

Hall, K., & Rhoades, E. (2009, February). Ohio grain farmers’ attitudes toward organic and non-organic farming methods. Paper presented at the Southern Association of Agricultural Scientists Agricultural Communication Session, Atlanta, GA.

Hall, K., & Rhoades, E. B. (2007, September). Coverage of corn-based ethanol: A comparison of objectivity in U.S. national newspapers. Paper presented at the North Central Region American Association for Agricultural Education Research Conference, Columbia, MO.

Rhoades, E. & Hall, K. (2007, June). New agricultural communicators: A content analysis of the current state of agriculture blogging. Paper presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences Conference, Albuquerque, NM.

Hall, K. (2007, April). Newspaper coverage of large-scale livestock production: A content analysis of The Columbus Dispatch, 1992-2002. Presented at the Annual HCRD Graduate Student Research Conference, Columbus, OH.

* Undergraduate Student

** Graduate Student

External Funding

Hall, K., Hunt, K. P., & Sun, Y. (Pending). Influence of Local Food Environment, Food Access Dimensions, & Household Characteristics on Diet & Health of SNAP & SNAP Eligible Households. Requested Funding: $49,999. Funding Agency: University of Kentucky, Center for Poverty Research & United States Department of Agriculture. July 1, 2016-December 31, 2018.

Francis, D., Sorensen, T., Dallin, J., & Hall, K. (Pending). Growing Ag Professionals: Engaging Urban Youth in Food, Agriculture, Natural Resources and Human Science Degrees and Career Choices. Requested Funding: $148,784. Co-Investigator. Funding Agency: United States Department of Agriculture. August 15, 2016-June 30, 2018.

Sorensen, T., Francis, D., Dallin, J., & Hall, K. (Pending). Immersing Educational Professionals Towards Training the Next Generation within the Food, Agricultural, and Natural Resources Career Areas. Requested Funding: $149,987. Co-Investigator. Funding Agency: United States Department of Agriculture. September 30, 2016-September 29, 2019.

Francis, D., Curtis, K., Ward, R., Sorenson, T., Hall, K., & Dallin, J. (Not Funded). Engaging Young and Emerging Agriculture Producers in Small Acreage, Food Production Systems. Requested funding: $74,600. Co-Investigator. Funding Agency: Western Sustainable Agriculture Research and Education. October 1, 2016 - September 29, 2018.

Hall, K., & Brain, R. (2015–2017). Fostering Utah Community Supported Agriculture Opportunities. Funded for $46,651. Principal Investigator. Funding Agency: United States Department of Agriculture. September 1, 2015 – September 29, 2017.

Wigdahl, B., Francis, D., & Hall, K. (Not Funded). Growing Ag Professionals: Analyzing the Impact of Informal Education on Degree and Career Choice in Agriculture, Natural Resources, and STEM. Funding Requested: $149,376. Co-Investigator. Funding Agency: United States Department of Agriculture Secondary Education, Two-Year Postsecondary Education, and Agriculture in the K-12 Classroom Challenge Grants Program (SPECA). July 1, 2015 – June 31, 2018.

Wigdahl, B., Francis, D., & Hall, K. (Not Funded). Growing Ag Professionals: Analyzing the Impact of Informal Education on Degree and Career Choice in Agriculture, Natural Resources, and STEM. Funding Requested: $100,000. Co-Investigator. Funding Agency: United States Department of Agriculture Secondary Education, Two-Year Postsecondary Education, and Agriculture in the K-12 Classroom Challenge Grants Program (SPECA). July 1, 2014 – June 31, 2017.

Beard, R., & Hall, K. (2014–2015). Western States Proposal to Develop Online Training Modules for Pesticide Applicator Recertification. Funded for $48,000. Co-Investigator. Funding Agency: CropLife Foundation. April 2014 – October 21, 2015.

LeBlanc, H., Scott, P., Christofferson, D., & Hall, K. (Not Funded). Aligning and Elevating University-Based Low-Income Nutrition Education: EFNEP and SNAP-Ed. Requested funding for $50,000. Co-Investigator. Funding Agency: U.S. Department of Agriculture, National Institute of Food & Agriculture. October 1, 2012 - September 30, 2013.

Pate, M., & Hall, K. (Not Funded). Developing Food Safety Management Plans for Specialty Crop Producers Who Engage in Direct Marketing: A Feasibility Study for Enhancing Food Safety and Improve Marketing Strategies. Requested funding for $41,931. Co-Investigator. Funding Agency: Utah Department of Agriculture and Food. October 1, 2012 – October 1, 2014.

Brain, R., Hall, K., & Curtis, K. (2012-2014). Farm-Chef-Fork: Establishing Enhanced Farm to Restaurant Communication and Sourcing Across Utah. Funded for $29,096.00. Co-Investigator. Funding Agency: Utah Department of Agriculture and Food. October 1, 2012 – October 1, 2014.

Norton, J., MacAdams, J., Hipps, L., Dorwood, J., Davies, R. (Not Funded). Sustainable Land-Plant-Climate Systems: A New Major at Utah State University. Requested funding for $149,991. Co0In. Funding Agency: United States Department of Agriculture Higher Education Challenge Grants Program (HEC). July 1, 2013 – June 30, 2018.

Hall, K., & Brain, R. (Not Funded). Fostering Utah Community Supported Agriculture Opportunities. Requested funding for $29,287. Co-Investigator. Funding Agency: Western Sustainable Agriculture Research and Education.

Utah Farm-Chef-Fork was envisioned in 2012 and since then has connected hundreds of farmers with chefs across the state in an effort to reduce food miles and enhance farm security. Read more about the project...
Kelsey Hall, assistant professor in agricultural communication and journalism at Utah State University, was recently awarded the 2013 Outstanding Research Paper at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)’s Annual Conference. Read more...
Agr Comm Professor Kelsey Hall serves on editorial board for the Journal of Mass Communication & Journalism. Learn more about this journal...

Get in Touch

  • Phone:
    (435) 797-3289
  • Email:
    kelsey.hall@usu.edu
  • Address:
    ASTE Building
    2300 Old Main Hill
    Logan, UT 84322-2300